Vitality's
VITALITY'S is highly innovative Italian brand for hair care products.
VITALITY'S philosophy lies in a combination of three principles: perfect coloring, styling and spectacular maximum hair care. The products are a perfect fusion of science with nature and ensure a healthy, beautiful and vibrant hair.
Vitality's is a cosmetic brand of Italian company Farmen, which specializes in the production of professional hair cosmetics. Established in 1964, during the first years the activity is focused mainly in the field of hair sprays. In subsequent years, the field of production constantly expanding through the introduction of new professional hair products. Vitality's brand was born in 1981. The first product is a hair dye with newfound formula based on natural extracts of herbs with anti-inflammatory and refreshing effect. Due to the low ammonia content, colors of pharma do not create problems such as irritation and inflammation, even on sensitive scalps.
All of Vitality's products are guaranteed origin and quality and are produced in a single location. Farmen has a plant in Settimo Torinese, northern Italy. Its production capacity is growing and technologically improved continuously. There are also huge investments to maximize high level of product quality, maximum production efficiency, labor safety and environmental protection. Starting materials and finished products are subject to strict controls. Studied dermatologically both in university clinics and private institutes of higher expert level, and the Laboratory for Analysis and Development at the factory.
Silver shampoo
Its formulation makes it possible to gently remove the yellow tints, giving new strength to the scalp thanks to QUINOA, which performs a soothing, moisturising and nourishing function, and GINGER, which adds tonicity. SOY PROTEINS then contribute to enhancing shine and vitality.
How to use: apply to damp hair and massage, lather with water. If necessary, leave on for a few minutes. Rinse thoroughly., and massage gently. Rinse thoroughly
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INSTANT COLOR SPRAY
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Divine mask
A new philosophy of mask to deeply nourish and give fullness to hair, making it more manageable. The buttery formula makes it possible to achieve visible results even with small amounts of product.
How to use: Apply to washed, towel-dried hair. Massage from the roots to the tips. Leave on for five minutes before rinsing.
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Ideal conditioner
Conditioner and moisturiser that disentangles without weighing down the hair. Restores nourishment and shine. Ideal for fine and/or damaged hair.
How to use: Apply to washed, towel-dried hair. Massage from the roots to the tips. Leave on for two minutes before rinsing.
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Reactivating mask
Formula that makes it possible to extend the benefits of the Keratin Kontrol treatment. Enriched with keratin and silk proteins to restructure the hair fibre and give it strength, softness and smoothness.
How to use: apply to wet hair after using the Reactivating Shampoo and allow to act for a few minutes. Comb through and rinse.
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Shampoo preparation
When used in the hair salon, cleanses the hair and continues the managing action thanks to active ingredients in the formula.
Used at home it is possible to extend the benefits of the Keratin Kontrol treatment.
How to use: apply on damp hair. Massage. Lather and rinse.
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Espresso colouring conditioner
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HAIR COLOR PLUS
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